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Brooke Tully spent the first decade of her career working in ad agencies, such as Ogilvy, helping clients reach target audiences to build brand awareness, change preferences, and sell products. In 2007, she joined the NGO Rare where she designed and implemented behavior change campaigns that inspired local communities in Mongolia, Thailand, Laos, and The Philippines to adopt more sustainable fishing and hunting behaviors. Operating independently since 2016, Brooke supports social and environmental causes design marketing plans that motivate action and produce positive impacts. She supports these efforts through training workshops and short-term consulting, and also produces a bi-monthly newsletter on marketing and behavior insights for brooke’s2cents subscribers.